For this project, I was tasked with rebranding a very prominent company - Campbell's Soup. I rebranded the logo, the soup can, and provided additional deliverables to create a cohesive look.
The first design was an attempt at updating their iconic tomato soup can, making slight changes while still keeping core aspects of their design. I added a swirl pattern because it reminded me of the oil on top of freshly made soup - which I incorporate into the other designs as well. However, I decided to create a completely new brand to further challenge myself.
During this process, I found inspiration from Campbell's rich history as well as what is trending in their market. For the logo I decided to use a grotesque font that had similar typeface characteristics as their first logo design, Campbell's Beefsteak Soup. In addition to the cans, I added a mockup design of the soup in a carton to showcase a different product medium.
